Latifbrothers

About us

Mission Statement

“To make top-of-the-line electro-medical and laboratory/analytical equipment accessible to relevant users in order to enhance their research, diagnostic and surgical capabilities”

Vision Statement

“To become the first and foremost customer choice when opting for high-end brands in the electro-medical equipment industry”

Company History

Latif Brothers (Instruments) was formed in the 1930s following the vision of Mian Abdul Latif, who was later join by his younger brothers, Mian Abdul Rashid and Mian Abdul Hameed. What started off as an opticians’ business bloomed into a thriving company, focusing primarily on the import and distribution of medical and laboratory/analytical equipment across Pakistan. Later, under the leadership of Mian Abdul Rashid, the company went on to expand in various different cities. Today, the company has its offices at 4 different locations (Lahore, Karachi, Rawalpindi and Peshawar) and offers multiple brands with a product portfolio of over 150 products across various specialties including ophthalmology, neurosurgery, plastic and reconstructive surgery, ENT, dentistry other micro-vascular surgeries and various research and analytical specialties.

Description of Products/Services

Latif Brothers Instruments imports and supplies electromedical and laboratory/analytical equipment to the public and private sectors across Pakistan. We offer multiple high-end brands with a portfolio of over 150 products, thereby catering to various medical specialties, including but not limited to Ophthalmology, ophthalmology, neurosurgery, plastic and reconstructive surgery, ENT, dentistry and other micro-vascular surgeries.

Achievements and Awards

Professional Excellence Award 2018

awarded by the Ophthalmological Society of Pakistan

Microsurgery Champion Award

awarded by Zeiss 2016-2017 

Extra-ordinary Support Services to OSP KP award 2023

awarded by the Ophthalmological Society of Pakistan

Best SVP File Reporting in EMEA DP Market FY 22-23

awarded by Zeiss

Life Time Appreciation Award 2017

awarded by OSP KPK

Surgical Champions of the year 2021-2022

awarded by Zeiss

Core Values

Customer Commitment

prioritizing customer satisfaction and flawless services

Integrity

Acting ethically and consistently in customer relation

Accountability

Taking responsibility for actions and outcomes

Teamwork

Fostering cooperation to deliver Quality services

Passion

Demonstrating enthusiasm and dedication

Innovation

Using latest technology to serve customer needs